Custom web development with a fast, clean and maintainable technical base
Development must support the strategy, not complicate it. We build websites, ecommerce and platforms with semantic HTML, performance, integrations and an architecture that can grow without depending on patches.
When does it fit
When a template limits what you need to build
You need custom development when a template limits performance, design, integrations, user experience, or maintenance. Also when the project has its own logic or needs to scale on a more controlled basis.
- The current website loads slowly or depends on too many plugins.
- The approved design needs precise implementation.
- There are forms, integrations, CMS, or specific logic that don't fit into a template.
Process
From audit to actual implementation
Each service deepens the phases of the home: audit, analysis, proposals, development and implementation. The difference is in what validates and what deliverable unlocks the next decision.
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01
Audit
We review scope, design and technical basis
We analyze what exists, what is approved and what is missing to avoid starting to program on ambiguous decisions.
- Designs in Figma, content, responsive and pending statuses.
- Current stack, performance, dependencies and integrations.
- Technical risks, SEO points and measurement needs.
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02
Analysis
We define architecture and stack decisions
We choose technology for reach, not for fashion. The decision must facilitate speed, maintenance, SEO and actual operation of the project.
- Frontend, backend or CMS architecture if applicable.
- Content model, integrations and forms.
- Comparison between custom approach, CMS, ecommerce or platform.
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03
Propuestas
We document how it will be built
Before development we make it clear what is implemented, what is left out, what dependencies are used and how the delivery will be validated.
- Technical plan, phases, deliverables and priorities.
- Proposal for components, modules and integrations.
- QA, performance, accessibility and deploy criteria.
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04
Development
We program the website with a maintainable base
We turn the approved design into a responsive, semantic and fast experience, taking care of states, interactions, forms and real content.
- Mobile-first frontend with HTML5, Sass+BEM and clean components.
- Backend, CMS, ecommerce or integrations if the scope requires it.
- Base technical SEO, performance, accessibility and measurement.
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05
Implementation
We test, deploy and leave the website published
The final phase validates the experience across browsers and devices, fixes friction, and brings the project to production with a working URL.
- Visual, responsive QA, forms, links and critical states.
- Build, deploy, domain, indexability and review of Core Web Vitals.
- Documentation of decisions and next prioritized improvements.
Entregables
What is documented and ready to use
- Responsive frontend with HTML5, CSS, SASS semantics using BEM and modern Javascript, prioritizing performance and WCAG.
- Integrations, CMS, HeadLess CMS or backend when the project needs it.
- Deploy, technical optimization and performance review.
Resultado
What needs to be improved
- A stable, fast and ready to grow website.
- More maintainable code for future iterations.
- Better user experience without sacrificing Core Web Vitals.
Aplicaciones
How it looks applied in the real project
- Corporate website or premium landing page with high performance.
- Ecommerce, catalog or purchase flow according to business model.
- Integrations with forms, CRM, analytics or automations.
- Final publication on own domain with technical SEO basis.
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01 What is the difference between custom web development and WordPress?
WordPress may fit if the project needs content management and plugin ecosystem. Custom development is best suited when you need performance, specific design, integrations, proprietary logic, or a lighter, more controlled foundation.
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02 Can you develop a website already designed in Figma?
Yes. We review design, states, responsiveness, components and technical requirements before developing to avoid ambiguities during implementation.
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03 What happens after launch?
May include documentation, one-off support, iterative improvements, or next phases. The important thing is that the base does not force you to redo everything every time the project grows.