We design logo and visual identity, premium web pages, custom web development, technical SEO and CRO so that your proposal is understood in seconds and converts from the first click. We create visual identities, premium websites, bespoke web experiences, technical SEO and CRO. No bloated templates: a digital foundation that makes your offer clear in seconds and ready to convert from the first click.

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  • Manual review
  • No obligation
  • To assess scope and fit

+12 years creating digital projects for ecommerce, SaaS, local businesses and bespoke platforms.

The problem is not having an old website

Many companies do not need “another website”. They need a digital base that organizes their offer, elevates their brand perception and converts visits into real business opportunities.

A website can look correct on the outside and be broken on the inside: design without strategy, pages without SEO intention, forms that do not generate trust, code that is difficult to maintain and processes where no one knows exactly what is being paid for.

Generic and messy website
Capture of a generic real estate website with a disordered structure.
Strategic and focused website
Capture of a strategic, focused and conversion-oriented real estate website.

Common problems of a website without a strategy

  • Templates that seem fast, but are expensive

    You end up adapting your business to a generic structure that does not respond to your client, your proposal or your business process.

  • Beautiful designs without commercial logic

    A premium website is not a visual gallery. It is a sequence designed to explain, convince and guide the user towards an action.

  • Poorly built WordPress and uncontrolled plugins

    When a website depends on too many patches, each change becomes slow, fragile and expensive.

  • SEO put at the end

    Serious SEO is not added later. It is decided from the architecture, the URLs, the titles, the content and the search intention.

Design, technology and conversion under the same direction

A digital project works when brand, experience, content, SEO and development respond to the same strategy. That's why we don't start with colors, plugins or trends. We start by understanding what you sell, to whom You sell it to them and what needs to happen for that person to trust you.

Main services

You can contract a specific phase or a complete project from start to finish. end. The key is that each service is connected to a strategy clear.

Clear process, clear payments

We do not work with opaque budgets or improvised deliveries. Each project is divided into clear phases, with verifiable deliverables, Scheduled meetings and payments linked to approved milestones.

  1. Empanadas Belén showcase with visual identity applied to the glass.

    01

    Visual identity and logo

    We define the visual basis of your business

    Before designing a website, we need the brand to have a clear direction. We work on the visual “flavor” of the business: personality, tone, values, references and desired perception.

    1. Strategic brand briefing
    2. 3 differentiated design proposals
    3. Feedback sessions
    4. Corporate identity manual
    5. Validated visual identity + brand manual ready to apply.
  2. UX/UI design on a laptop screen along with interface sketches.

    02

    UX/UI strategy and design

    We turn the strategy into a clear digital experience

    We analyze your business model, ideal client, services, objections and conversion objectives. Then we define the web map and design the high-fidelity screens for mobile and desktop.

    1. Personalized UX Briefing
    2. Web map based on search intent
    3. UI Design in Figma
    4. Component visual system
    5. If you already have a brand and logo, we move on to UX/UI. If not, we recommend making the visual identity.
    6. Design validated and ready to develop.
  3. Open software panel on a laptop on a red sofa.

    03

    Web and software development

    We program a solid, fast and maintainable base

    We convert the approved design into a website, ecommerce or functional platform. We document interactions, states, forms, integrations, and responsive behaviors before developing.

    1. UI functional survey
    2. Technical functional document if the project is complex
    3. Frontend/backend development
    4. QA, performance and release
    5. If the client requests development but does not have a UI design, the project returns to the UX/UI phase first.
    6. For ecommerce we work with Shopify or custom development. We do not work with PrestaShop.
    7. Functional website validated and ready to grow.
  4. SEO report of a business displayed on a tablet.

    04

    Strategic SEO

    We build an architecture prepared to position

    We do not design random pages. Each URL responds to a specific search intent to avoid cannibalization and create a structure that Google, users, and AI assistants can understand.

    1. Keyword scientific research
    2. Intent URL architecture
    3. Semantic content
    4. Blog strategy and internal linking
    5. SEO architecture + main contents + semantic structure.

Anti-uncertainty guarantee

Each payment is linked to a validated deliverable.

  • We do not charge everything in advance.

  • We don't leave everything for last

  • We do not work in a black box

  • We do not move forward without approval

Complete life cycle of a project

  • Business briefing and objectives
  • Scope, priorities and risks
  • Content architecture
  • Roadmap of validated deliverables
Team defining the content architecture and map of a web project.

Cases designed for business

We show how a website organizes an offer, reduces friction and improves business perception.

  1. Time and HR control system

    See case

    01 06

    OpenReferences website for time control and HR software.
  1. 01 What is the difference between a premium website and a website with a template?

    A premium website does not adapt your business to a generic structure. It is designed from your strategy, your services, your ideal client and your conversion objectives.

    At Mario Roca Studio we work on architecture, UX/UI, custom development, technical SEO and content so that your website conveys more confidence, loads quickly and converts better from the first contact.

  2. 02 Do you work on SEO from the beginning of the project?

    Yes. SEO is not added at the end: it is defined from the architecture of the website.

    Before designing, we study search intent, URL structure, title hierarchy, main content, internal linking and technical performance so that Google better understands what you offer and who each page is for.

  3. 03 Can I work on several areas without putting them all on the home plate?

    Yes. The homepage must explain the main brand proposition and position the general service. For local searches, the correct thing to do is to create specific internal landing pages by area or service.

    Each local page must have its own content, real focus, close evidence, and clear intent. This way we avoid duplication, cannibalization and a home overloaded with locations.

  4. 04 What type of businesses best fit your study?

    We work best with medium or high ticket businesses that need to convey trust, differentiate themselves and attract qualified clients.

    Dental clinics, restaurants, real estate agencies, law firms, architecture firms, renovation companies, ecommerce, SaaS, and local businesses with the ambition to grow tend to fit especially well.

  5. 05 How long does a custom web design project take?

    It depends on the scope, but an entire project is usually divided into strategy, architecture, UX/UI design, development, review, and release phases.

    Most premium websites can move in an approximate range of 4 to 8 weeks, as long as the content, feedback and validations advance in an orderly manner.

  6. 06 Do you also improve websites that already exist?

    Yes. We can audit an existing website and detect problems with positioning, speed, structure, message, design, forms and conversion.

    Sometimes it is enough to optimize architecture, content and calls to action. Other times it is advisable to redesign from scratch if the technical or strategic base limits growth.

  7. 07 Do you only do design or also web development?

    We do both. We design the experience in Figma and then develop the website with a fast, clean and maintainable technical base.

    This avoids the common problem of having an attractive design that then builds poorly, loads slowly, or is difficult to scale.

  8. 08 Do you work with WordPress?

    We work with the technology that makes sense for each project. WordPress may be valid in some cases, but we don't use it by default or rely on bloated templates.

    If the project requires performance, scalability, integrations, or a more controlled experience, we recommend custom development or a more specific technical architecture.

  9. 09 Does the project include texts and content structure?

    Yes. The content structure is part of the strategic work.

    We define what each section should say, what SEO intention each page has, what objections it should resolve and how to guide the user towards action: call, reservation, quote, purchase or diagnostic request.

  10. 10 How will I know what is being built and what I am paying for?

    We work through clear phases and verifiable deliverables.

    Each stage has an objective: strategy, architecture, design, development, review and launch. We do not move forward without validation and each payment is linked to real progress of the project.

  11. 11 Can I hire only SEO, CRO or redesign?

    Yes, as long as it makes sense for the current state of your website.

    We can work on an SEO audit, a conversion improvement, a content restructuring, specific landing pages or a complete redesign. The first session serves to detect which intervention would have the most impact.

  12. 12 What happens after launch?

    After the launch you can continue with SEO improvements, content, CRO, new landings, measurement of results or evolution of the digital product.

    The website is prepared to grow, not like a closed piece that is abandoned after publishing it.