Readings and criteria

Articles

  1. How much does a professional logo cost and what does it really include? The price changes when the order stops being a file and begins to resolve recognition, coherence and real use. [ Branding ]
  2. Logo vs visual identity: what your company needs The logo identifies a brand; The visual identity makes that brand recognizable and work consistently. [ Branding ]
  3. How to know if your logo needs to be redesigned A logo does not need to change due to age, but when it stops working for the business, its channels or its audience. [ Branding ]
  4. What should a brand manual include to be useful A useful manual doesn't just document the logo: it reduces repeated decisions and helps apply branding judiciously. [ Branding ]
  5. How to redesign a logo without losing recognition Redesigning well does not mean erasing the past: it means deciding what recognition deserves to be preserved and what limits the brand. [ Branding ]
  6. How to improve website conversion with UX/UI UX/UI improves conversion when it eliminates doubts, organizes the proposal and makes the next step evident. [ UX/UI ]
  7. UX/UI design examples for websites that convert The best UX/UI examples are not copied for appearance: they are understood for the decision they facilitate. [ UX/UI ]
  8. Wireframes vs UI design: when you need each phase The wireframe validates structure and flow; UI design defines the visual system and the states with which it will be built. [ UX/UI ]
  9. UX/UI errors that lower the conversion of a website Many conversion problems are not in the color of the button, but in what the page explains before asking for an action. [ UX/UI ]
  10. How much does a professional website cost and what does it depend on? The price of a website does not depend only on the number of pages, but on what it must resolve, integrate and maintain after launch. [ Development ]
  11. Custom web development vs template: real differences A template reduces initial time; A custom website offers more control when branding, conversion, performance or integrations demand it. [ Development ]
  12. Core Web Vitals for Businesses: Why They Affect SEO and Conversion LCP measures load, INP response and CLS stability; together they describe real frictions that also affect the business. [ Development ]
  13. When you need a CMS and when it is not worth it A CMS provides value when there is a real publishing operation; Adding it out of habit also adds maintenance and risk. [ Development ]
  14. How much does SEO cost and what does it depend on for a company? The price of SEO changes depending on the problem, the competition, the size of the site, the content, and who implements the improvements. [SEO/CRO]
  15. What is technical SEO and what to check before creating more content Technical SEO allows search engines and users to access the correct version of each page on a quick and understandable basis. [SEO/CRO]
  16. Web architecture for SEO: how to organize URLs, content and links An SEO architecture assigns an intent and a function to each URL, and connects the content to the pages that generate business. [SEO/CRO]
  17. SEO audit checklist to know what to check first A good checklist does not accumulate warnings: it orders risks, evidence, impact and next action. [SEO/CRO]
  18. How much does an SEO audit cost and what should it include? The price of an audit depends on the size, technology, data, depth and usefulness of the implementation plan. [SEO/CRO]
  19. Branding and visual identity: differences and when you need each one A logo recognizes. An identity orders. Branding connects those decisions with perception, trust and commercial value. [ Branding ]
  20. What is UX/UI design and what is it for on a website? UX orders the experience. UI turns that structure into an interface. Together they reduce friction and help convert better. [ UX/UI ]
  21. WordPress vs custom website: what is best for your project WordPress may fit. A custom website too. The right decision depends on scope, editing, integrations and maintenance. [ Development ]
  22. SEO and CRO: differences, relationship and why they should work together SEO attracts demand. CRO turns that demand into action. Separating them leaves the commercial system of a website incomplete. [SEO/CRO]