Technical SEO and CRO to make your website easier to find, understand and convert
SEO doesn't start by publishing random articles. Start by understanding what your client is looking for, what pages your website needs and what content should respond to each intention; the CRO turns that demand into action.
When does it fit
When your website receives visits but does not have a clear map
If your website has traffic that does not convert, pages that do not rank or services mixed in a single URL, the problem is usually not just keywords. It is usually architecture, content, technique and conversion working without a common map.
- Multiple URLs compete for the same search intent.
- The blog publishes content that does not link to commercial pages.
- Forms and CTAs appear without resolving previous objections.
Process
From audit to actual implementation
Each service deepens the phases of the home: audit, analysis, proposals, development and implementation. The difference is in what validates and what deliverable unlocks the next decision.
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01
Audit
We detect technical, semantic and conversion problems
We review tracking, indexing, metadata, headings, content, performance, forms and points where the user can abandon.
- URL architecture, cannibalization, canonicals and internal linking.
- Headings, metadata, main content and structured data.
- CTAs, forms, mobile friction and trust signals.
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02
Analysis
We connect search intent with commercial function
Each URL must answer an intention, a question and an action. We analyze demand, competition and funnel to decide what page needs to exist and what it should contain.
- Keyword mapping by intention and decision stage.
- Competition analysis, content gaps and AEO opportunities.
- Prioritization by impact, difficulty and commercial value.
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03
Propuestas
We design the map of actions and contents
We turn the diagnosis into an actionable proposal: what URLs to create, what sections to include, what claims to reinforce and what technical changes to prioritize.
- URL map, H1-H2-H3 structure and internal linking.
- Content briefs, FAQs, comparisons and extractable blocks for AI.
- Quick wins CRO for hero, forms, quiz and CTAs.
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04
Development
We implement or leave ready what should change
Depending on the scope, we can create copy, metadata, schema, section structure and technical tickets for the team to implement without losing judgment.
- Titles, descriptions, H1, FAQs and main content.
- Schema, breadcrumbs, internal linking and indexability improvements.
- UX/CRO changes on commercial pages or development briefs.
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05
Implementation
We measure, deploy and prioritize next iterations
An SEO/CRO strategy does not end when publishing. We review that the changes reach production, can be measured and open the next improvement cycle.
- Deploy or review of published changes.
- Search Console, analytics, conversion events and form tracking.
- Content and improvement plan by real priority, not by volume.
Entregables
What is documented and ready to use
- Research on demand, search intention and opportunities.
- URL architecture, semantic hierarchy and internal linking.
- Briefs, main content, metadata and CRO aligned with conversion and SEO.
Resultado
What needs to be improved
- Better structured pages for users and search engines.
- Greater thematic clarity in each service, category or key content.
- Base prepared to grow with content and landings without creating cannibalization.
Aplicaciones
How it looks applied in the real project
- SEO audit of existing websites before redesigning or investing in campaigns.
- Architecture of services, categories, local landings and support articles.
- AEO/GEO Briefs with FAQs, comparisons and direct answers.
- CRO optimization of hero, forms, CTAs and trust points.
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01 What is the difference between SEO audit and SEO consulting?
The audit detects problems. Consulting turns those problems into decisions: what URLs to create, what content to prioritize, what technical errors to resolve, and what conversion changes to implement first.
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02 What does CRO have to do with SEO?
SEO attracts users with a specific intention. The CRO improves the page so that these users understand the proposal, trust and move towards a measurable action: request a quote, reserve, buy or contact.
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03 Do you promise first positions?
No. We promise technical criteria, prioritization, measurement and a clearer architecture to compete better. Any absolute promises of positions should be treated with caution.