UX/UI design for websites and digital products that can be understood in seconds
UX/UI design connects strategy, content, and interface. Define what the user sees first, what they need to understand, what objections appear, and what action they need to take to move forward without friction.
When does it fit
When the website looks good but is not understood
An interface can look neat and still fail if it does not order priorities, respond to objections, or guide towards an action. UX/UI turns content into an understandable journey.
- The user does not know what to do after reading the hero.
- There is too much information without hierarchy or rhythm.
- The mobile version loses clarity or is uncomfortable to use.
Process
From audit to actual implementation
Each service deepens the phases of the home: audit, analysis, proposals, development and implementation. The difference is in what validates and what deliverable unlocks the next decision.
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01
Audit
We review objectives, audience and current frictions
Before opening Figma, we understand what the page or product should achieve, what questions the user has and where they can leave.
- Primary conversion objective and secondary actions.
- Audience, objections, available content and friction points.
- Existing screens, analytics or references if the project already lives.
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02
Analysis
We organize architecture, flow and priority of content
We define what the user needs to see at all times and what content should appear before the form, purchase, reservation or contact.
- Web map, screen structure and hierarchy of sections.
- Competition comparisons and category patterns.
- CRO criteria for CTA, testing, forms and objections.
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03
Propuestas
We validate wireframes and interface routes
When the scope requires it, we propose wireframes or screen structures before the visual detail to validate logic, rhythm and cognitive load.
- Wireframes of key sections, flows or screens.
- Navigation proposals, modules and responsive structure.
- Layout comparisons to decide wisely, not by taste.
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04
Development
We design the final UI in Figma
We convert the approved structure into a visual interface with components, states and usage criteria for mobile and desktop.
- High fidelity mobile and desktop screens.
- Reusable components, hover, focus, error and empty states if applicable.
- Navigable prototype to review flow and understanding.
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05
Implementation
We prepare handoff and review with development
The delivery is prepared so that the design can become a real website without ambiguities in responsiveness, states, interactions or content.
- Sorted Figma file, named components and handoff criteria.
- Review of statuses, responsive points and content priorities.
- Support so that development maintains visual and functional intention.
Entregables
What is documented and ready to use
- Web map and screen structure according to business objectives.
- Wireframes when they help validate hierarchy and flow.
- Responsive UI design in Figma with reusable components.
Resultado
What needs to be improved
- Easier to understand and more comfortable to navigate interface.
- Greater visual coherence between sections, states and calls to action.
- Base ready for development without improvising key decisions.
Aplicaciones
How it looks applied in the real project
- Landing pages, corporate websites, ecommerce and SaaS products.
- Mobile app flows, forms, dashboards or private areas.
- Component systems to maintain consistency between screens.
- Handoff for custom web development with less ambiguity.
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01 What is the difference between UX and UI?
UX defines the experience: structure, flow, priorities and ease of use. UI defines the visual layer of the interface: composition, typography, color, components and states. On a commercial website they must work together to guide the user towards an action.
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02 Is a wireframe necessary before visual design?
Not always, but it helps when there are many sections, forms, screens, or conversion decisions. The wireframe allows you to validate hierarchy and flow before investing time in visual detail.
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03 Do you deliver the design in Figma?
Yes. The design is delivered in Figma with screens, components and states necessary for development. The level of documentation depends on the scope.