[ Close ]

[SEO/CRO]

How much does an SEO audit cost and what should it include?

A tool detects warnings; An audit interprets causes, estimates impact and orders actions that development, content and business can execute.

Presentation of different levels of depth and deliverables of an SEO audit.
Portrait of Mario Roca. Mario Roca CEO 10 min ·

As a market reference, an audit for a small website can range between €400 and €900, an SME with services and a blog between €900 and €2,000, and a complex e-commerce or portal exceed €3,000. These are indicative ranges, not official Roca Studio rates.

[01] Price

What price ranges explain

A small website allows you to review templates, indexing and content in less time. Ecommerce, languages, filters, JavaScript, migrations and various teams multiply URLs, scenarios and coordination. Size is not measured only by the page counter.

[02] Coverage

What a useful audit should review

  • Crawling, indexing, rendering and canonicals.
  • Architecture, intention, linking and cannibalization.
  • Content, on-page, authorship, timeliness and trust.
  • Performance, schema, authority, CRO and measurement.

[03] Analysis

Professional Audit vs. Automatic Reporting

A crawler can detect duplicate titles, broken links or heavy images. The audit adds business context, interpretation, impact, dependencies, effort and priority. It also explains what does not deserve attention yet.

[04] Plan

What deliverables should remain

  • Executive summary with risks and opportunities.
  • Findings with evidence and affected URLs.
  • Intent map, content and links when applicable.
  • Prioritized backlog with those responsible and validation.
  • Explanation or support session to implement.

[05] Decision

How to request a comparable quote

Share URL, objective, markets, technology, recent changes, observed problems and available access. Ask what areas are included, how many hours of human analysis the vendor estimates, how they prioritize, and whether they can support implementation.

[FAQ] Questions

Preguntas

How long does an SEO audit take?
A small website can be reviewed in one or two weeks. An SME usually requires between two and four; ecommerce and portals may need more time or be divided into phases.
Does it include implementation?
Not always. It is advisable to separate diagnosis and implementation. Some audits include quick wins; others hand out tickets for the responsible team.
Does an audit guarantee results?
No. Reduces uncertainty, detects problems and prioritizes decisions. The result depends on execution, competence, time and quality of the following iterations.

[REF] Sources

Fuentes

Next step

If this fits your project, let's review the scope.

The article prepares the decision. The service brings that decision down to real architecture, design, and deliverables.

Request audit budget